Episode 54
A Man with a Plan
In this episode of Inside Jobs, we connect with Keith Loell, integrated creative director and leader at Tonic, the award-winning in-house agency at Highmark Health. Keith has always felt the most comfortable and most alive building things. So, when the executives at Highmark came knocking with a plan to build a full-service, world-class in-house agency, he was all in! Join us to hear how Keith’s experience with external agencies and clients across three continents led to his decision to take his passions and expertise in house, helping to build the 2023 In-House Agency of the Year.
