Episodes
Stagecraft Meets Strategy
In this episode of Inside Jobs, actor-turned-producer-turned-marketing exec Donovan Stohlberg takes us through his unusual journey from the world of theater to the world of finance. Today, Donovan oversees corporate communications, marketing, and branding at Securian Financial, which includes a dynamic cast of 30 in-house professionals. This team transformed itself from a tactical creative shop into a full-service powerhouse, influencing upstream strategy and driving downstream ROI. Tune in to hear how Donovan's passion for storytelling helped revolutionize the Securian brand, elevating awareness and market penetration on a national stage.
The Global Conductor
In this episode of Inside Jobs, we hear from Ekaterina Bueva, Head of Marketing Services at The Kraft Heinz Company. With extensive global marketing leadership experience, Ekaterina oversees the international agency ecosystem at Kraft Heinz, including in-house agencies called The Kitchen. Kraft Heinz has ten Kitchens worldwide, fully aligned on strategic priorities while uniquely focused on local markets. Listen as Ekaterina explains how this complex network collaborates internally and with external partners, united in purpose despite assorted languages, time zones, and cultures.
The Culture Wrangler
In this episode of Inside Jobs, we welcome Beth Anne Mandia, Director of Brand & Creative Services at TruStage Financial Group. Since joining TruStage, Beth Anne has taken deliberate steps to change the mindset of her team from order takers to value-added partners. Tune in to hear how she has changed the culture and the reputation of the internal creative agency by coaching them on the importance of learning the business, asking questions, cascading information, and making clear what she expects “every time they walk into a room.”