In this episode of Inside Jobs, we learn how Carlos Ricardo came to lead marketing services and creative at HP. Influenced by his father and his multi-country upbringing, Carlos set a path to becoming a global marketer from a very young age. From edgy “cola wars” campaigns in Brazil to digital transformation of a retail bank in Spain, Carlos is someone who meets challenges head-on. That M.O. eventually led him to HP, where he has transformed an upstart production organization in India into a highly flexible, cost-efficient, global in-house agency—successfully partnering with HP’s full range of marketers worldwide.