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Episode Summary

In this episode of Inside Jobs, we have Mark Gibson, AVP - Creative Services of State Farm. He talks about the evolution of State Farm’s in-house department which started as an audio-visual department approx. 46 years ago and then evolved as a department helping the company better connect with agents and customers. He explained about their in-house agency setup, their workflows and the strategies they’ve followed over the years to be on top of the competition.

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