Episode Summary

In this episode of Inside Jobs, we meet Jon Gordon —an award-winning ECD and storyteller with 20 years of external agency and in-house experience. These days, Jon spends his time leading the internal agency at FAT Brands Inc., a global franchising company that acquires, markets and develops fast-casual, quick-service and polished-casual dining experiences across 17 restaurant brands worldwide. Jon talks about how his eyes were opened to what more a creative person can contribute when working closely with marketing. And why building trusting relationships with key business stakeholders makes all the difference in the effectiveness of the work.