Episode Summary

In this episode of Inside Jobs, Jim Wortley expounds on advancing the creative agency at Loblaw—Canada’s largest retailer and provider of grocery, pharmacy, health and beauty, apparel, financial services, and wireless mobile solutions. As an award-winning external agency creative director turned in-house advocate, Jim values the unique position and visibility that goes along with being on the inside. He and his team take full advantage of the insights they gain by seeing where Loblaw is headed as it unfolds, capitalizing on their exposure by delivering highly creative, highly impactful omnichannel solutions to a range of businesses.