Episode Summary

In this episode of Inside Jobs, we hear how Luis Ruvalcaba aced figure-drawing in high school only to be drawn in by more-complex challenges as he advanced in his career. Not one to grow complacent, Luis shifted from traditional to digital design before the industry saw it coming—ultimately leading creative for several iconic brands. In his current role as Worldwide Creative Director at IDC, Luis is responsible for developing a world-class digital experience, unifying a multinational workforce, and integrating a global brand.