Episode Summary

What better start to our series than an interview with Marta Stiglin? Marta is one of the leading organizational strategists and change agents in the in-house industry. She is also one of the founding members and former chair of the In-House Agency Forum (IHAF). In this episode, we hear about Marta’s start as a designer turned account exec—managing an AOR relationship with Polaroid on the external agency side during a time of massive upheaval. We also hear her views on working on the inside, how she advises newcomers to start, and what opportunities she sees between internal and external agencies.